Senior Vice President
Joyson Cherian brings a diverse communications background to W2 Communications. From traditional public relations in industries such as IT security, mobility, open source, enterprise software and telecommunications, to utilizing new media tools such as blogs, Facebook, Twitter and LinkedIn, Joyson has nearly 10 years of experience developing strategic communications programs for clients. By taking a technology-focused, news-driven approach, Joyson cultivates relationships with key industry influencers/media/analysts to effectively leverage a client’s expertise on emerging trends and issues.
Previously, Joyson worked at Cavalier Business Communications, where he oversaw new business acquisitions and renewals while creating brand/product awareness via unique marketing techniques. Prior to Cavalier, he worked with several agencies, including Ketchum. Based in Bethesda, Md., Joyson is a graduate of the University of Maryland and is an avid Terps fan who works with current communications students to provide career guidance and expertise.