Why We Can All Relate to the RSA Conference 2024 Theme

I’m more excited for this year’s RSA Conference than any before. Not because I’ll have my fair share of amazing Mexican food on Cinco de Mayo and our annual CYBERTACOS networking event on back-to-back days. But I’m extremely bullish about this year’s theme – ‘The Art of Possible.’ It hits the nail on the head […]

Expert Insights on the National Cybersecurity Strategy

Since the Biden Administration released its National Cybersecurity Strategy (NCS) in March, many in the technology industry – W2 Communications’ clients included – have been sharing their reactions to the strategy, as well as outlining how federal agencies can begin to implement the mandates it set forth.   At the recent Cyber Central event in […]

Thinking Beyond RSA to Create Your Own News Cycle

The RSA Conference has served as the preeminent cybersecurity event for nearly three decades, providing a platform for companies and professionals to elevate their brand before a captive audience. As RSA sets to return to an in-person (albeit, postponed) conference this June following last year’s virtual event, cybersecurity firms must hone their unique message in […]

The Other Rapid Response: How to Maximize Cyber News

When cyber news breaks in the technology world, it’s tempting to make quick comments to insert your company’s name into the news cycle. However, sometimes rushing to get a statement into the world has a negative impact. Haste does make waste, after all. The goal of quickly responding to breaking news should always be to […]

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Inside the Media Mind of James Coker: The Cybersecurity “Run” Down

This week on Inside the Media Minds we sat down with James Coker, tech reporter at Infosecurity Magazine. Following an ‘unusual’ path to journalism, he began his career in finance, but quickly realized his passions were elsewhere. While maintaining his position, he earned his Master’s degree in journalism before diving into his new career.  While […]

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Inside the Media Mind of Tara Seals: Technical Reporting with an Approachable Twist

On this week’s episode of Inside the Media Minds, we welcome Tara Seals (@wirelesswench), Senior Editor at Threatpost, an independent news site reporting on IT and business security to tech-savvy professionals.  Tara started off her career as an enterprise technology journalist in 1999 and has gained a wide-range of experience ever since. Throughout the years, […]

Virtual CYBERTACOS Media Roundtable: How the Pandemic Has Changed Cybersecurity Reporting (Possibly for Good)

In the post COVID-19 world, cybersecurity journalists are – like the rest of us – adjusting to a time when there are fewer moments for face-to-face contact, and work-related phone calls/interviews are sometimes interrupted by a dog barking or doorbell ringing in the background. For these reporters, the news cycle is spinning more swiftly than […]

Down to the Wire – Who’s Controlling Our Election?

I just attended a very thought-provoking webinar on Securing America’s Voice: Cybersecurity and the 2020 Election. Hosted by Dave Bitner of #TheCyberWire, and featuring Todd Carroll, CISO & VP Operations, #CybelAngel, and Chris Coleman, Principal and Founder, Dominus Group LLC, the discussion presented some frank insights from subject matter experts with a deep understanding of […]

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RSA Conference: More than Cryptography, Craft Beer and Comedians

Part 2 in a series on what RSA’s mammoth growth means for security industry communicators In my last post, I broke down a few negative perceptions of the RSA Conference that I’m hearing a bit louder this year from media and industry contacts. In general I’m hearing more vocal opinions that the conference is too […]