(If you like this blog, please share it. Thanks!) What are the rewards – and pitfalls – of hiring ex-journalists as content marketers? Dennis McCafferty, W2 Communications Director of Content, was recently featured in an article in a prominent website, The B2B Marketing Mentor, to share his thoughts on this topic. B2B Marketing Mentor is […]
Avoiding the ‘7 Sins’ of Content Marketing
(If you like this blog, please share it. Thanks!) Despite all of the ‘science’ that gets tossed out there about content marketing – such as proven techniques to get optimal SEO, ROI on content spend, etc. – we’re still talking about a pretty subjective practice here. Which means different perspectives will shape the final effort. […]
Key Journalism Skills for Content Marketing
(If you like this blog, please share it. Thanks!) As posted here previously, I recently contributed this Content Marketing Institute piece about the growing trend of recruiting former journalists to help execute brand-content promotion. Many of these ex-reporters are hired on a contractual, freelance basis, and others – like me – do it fulltime. Either […]
Essential Steps of a Thought Leadership Plan
(The following is the second of a two-part blog on Thought Leadership PR/communications campaigns. If you like this blog, please share it. Thanks!) To create impactful brand messaging in a lasting, meaningful way, we must aim high. In today’s media environment, this means elevating your clients to the level of Thought Leader. So how do you […]
Driving Value into a Thought Leadership Plan
(The following is the first of a two-part blog on Thought Leadership PR/communications campaigns. If you like this blog, please share it. Thanks!) To emerge as an in-demand Thought Leader within the IT industry, it’s essential to communicate the unique value proposition that your company brings to its niche. Blazing a path toward distinguished innovation, after […]
How Marketing Fails during “Prime Time”
(This is the first of a two-part blog about creating brand distinction. If you like this blog, please share it. Thanks!) Security Experts founder Winn Schwartau stirred much discussion earlier this year with a controversy-charged column on the RSA Conference. Now, it isn’t often that a respected leader such as Schwartau inspires such a lively debate […]
Is Your Company Ready for Aggressive PR?
(If you like this blog, please share it. Thanks!) Technology companies are super-charged to push forward with new and dynamic ways to innovate and connect with customers. Passive organizations need not apply. If they did, they wouldn’t survive. Given this reality, our high tech PR agency frequently meets with clients who typically express the need […]
5 Ways to Survive Sequestration through PR
(This is the second of a two-part blog on how IT companies can survive sequestration. If you like this blog, please share it. Thanks!) In a recent blog, I opened up a discussion about how federal IT contractors should remain committed to their marketing budgets – especially in times of sequestration/government spending cuts. Good awards are going […]
How PR Takes the ‘Sting’ out of Sequestration
(This is the first of a two-part blog on how IT companies can survive sequestration. If you like this blog, please share it. Thanks!) It’s not exactly the best of times for IT contractors and other organizations selling to the government, and it doesn’t promise to get better anytime soon. Even before the fallout from sequestration […]
How to Avoid Drowning in a Sea of Jargon
(If you like this blog, please share it. Thanks!) A funny thing happened on the way to writing a recently published thought piece about jargon overload: I concluded that industry buzzwords actually serve a necessary purpose. As the resident ex-journalist guy here, my natural inclination is to bury such terminology, not to praise it. Yet, […]