Informing key communications with real customer beliefs and feedback—not internal intuition or one-off anecdotes— makes your message more focused and resonant. A proactive, intelligent and discreet dialog with a select group of customers or prospects can provide the needed link to market interactions that hit rather than miss.
We deliver senior-level, objective and meaningful insights into stakeholder beliefs, paired with actionable end-to-end communication recommendations that will resonate with your intended audience, right-sized to your timeline and budget.
Our approach is to thoughtfully assess your business requirement; bring focus to key business questions that need probing and alignment; quickly gather relevant data through qualitative and quantitative research methods, or both; cull out key issues and insights germane to your communication strategy; and assimilate the learnings into actionable plans that address your communications need – whether it’s to amp your story, fix a problem or develop a newly uncovered opportunity.
Quicker time to benefit. An agile, highly proactive firm, we can start research projects within days not weeks, and complete the work promptly and cost-effectively. Our deep IT sector expertise minimizes our learning curve, enabling us to quickly zero in on salient issues and perceptively engage with senior executives and subject matter experts.
Our customized fact-finding services are ideal for assessing how to start or adjust business and communication practices based on what stakeholders really think and want. During the research process, we expand and shift stakeholder discussions dynamically as new insights emerge, maximizing the ROI of each conversation. Capabilities include:
- CISO/Executive interviews
- Focus groups
- Customer feedback programs
- Employee sentiment studies
- Online/secondary research
- Competitive intelligence
- Data analysis and market reports
The results enable you to align corporate intent with actual customer experience and beliefs; identify new opportunities for innovation; understand geographic or sector-specific nuances; maximize short-term ROI on existing programs, or approach new ones more cost-effectively.