A successful Public Relations program builds positive industry awareness, differentiates a company from its competitors and helps elevate a company as a leader in its market. From a customized strategy through targeted initiatives and campaigns, W2 Communications creates PR programs that educate and influence media, analysts, buyers and target audiences.
From industry leaders to emerging start-ups, our team has launched hundreds of solutions, repositioned entire organizations, supported IPO efforts and driven thought leadership campaigns that made attention-getting headlines.
Public relations is much more than issuing press releases, pushing information to media and hoping you get noticed. With today’s marketing environment, that approach will simply not succeed. Winning PR programs initiate differentiating activities and campaigns that emphasize each client’s unique perspectives, thought leadership and market position.
W2 Communications begins each client engagement by helping to identify realistic, tangible goals for a PR program and then creating a customized action plan to achieve those goals, generate results and build awareness.
One of PR’s primary roles is to engage with the press. To get ink or airtime, the best professionals spend months or even years studying news outlets and building press relationships based on trust and respect. That knowledge is critical to planning campaigns and outreach that are pertinent to a reporter’s job and interests.
Our years of building trusted relationships with business, broadcast and IT trade press as well as analysts enable us to present tailored information and insights that are pertinent to each writer. Our deep experience creating engagement with these key influencers allows us to cut through the noise, thoughtfully target your message and earn precious coverage.
We also train and thoroughly prepare your spokespeople for each interview opportunity – print or broadcast.
Up to 90% of tech coverage is driven by current events and breaking news. We work with you to implement a rapid response program that immediately leverages your key messaging, creates a compelling response, and pitches reporters with your expert viewpoints on what’s happening NOW.
Executive Thought Leadership
Proactive, stimulating media collaboration will position your executives and subject matter experts as thought leaders. This requires an aggressive PR team that knows what’s compelling. Our integrated approach targets the press with a mix of technology, issues and visionary story ideas that emphasize the unique value of your innovation and position your executives as expert resources with the press.
High-Level Speaking Opportunities
Spoken words can increase resonance and emotional connection with the audience. We identify relevant industry conferences and trade events to submit your executives for keynote and panelist opportunities. To ensure consistency and efficient reuse of successful materials, we will create a speakers bureau database of your speaker bios, photos and their potential speaking abstracts.
Third party validation earns your company more respect. We research award opportunities that recognize your best offerings, leaders, customer solutions and company culture. We prepare strong, pointed award submissions for high visibility, prestigious opportunities that regularly garner our clients the kudos they deserve! Check out some recent client awards.
Successful analyst relationships can create references for press and customers that support both your PR program and your sales efforts. We implement analyst programs to secure regular briefings and maintain ongoing dialog with key industry experts, ensuring these influencers maintain a complete understanding of your solution and its market advantages.