Adding Your Voice to the AI Conversation

As if there was any doubt, 2023 will go down as the year Artificial Intelligence (AI) went mainstream. Virtually every consumer and every business is researching and discussing the opportunities and pitfalls. Ironically, we launched our first pure AI client about five years ago and worked with companies that were using AI and machine learning […]

AI communications

AI Will Expose Bad Public Relations

Previously, I explored the impact of AI on PR functions – where our firm is excited and where we are proceeding with caution. Beyond its usefulness as a tool, a larger conversation is brewing within the PR and marketing world: some fearing it has the potential to kill (or significantly transform) our jobs and others […]

AI public relations

Artificial Intelligence in Public Relations — Opportunities and Obstacles

The debate raging among PR, corporate communications and marketing professionals mirrors the months’ long discourse taking place across just about every aspect of business – how will Artificial Intelligence (AI) impact the future of public relations, our job responsibilities, livelihoods and roles within our organizations?  For many, the answer is nowhere near clear cut – […]

Speaking Public Sector’s Language for Effective Marketing Communications

The unique nature of marketing to public sector agencies and the vendors that support them can be daunting. After all, that audience has its own language, countless acronyms and a calendar all its own. Learning to speak any new language takes time and practice. Taking the time to gain a better understanding of the public […]

Inside the PR Minds — The RSA Edition!

For this episode of Inside the Media Minds, we flipped the script and chatted with W2 Communications’ Vice President, Steve Bosk about the fast-approaching RSA Conference. Anyone familiar with RSA knows it’s packed with wall-to-wall attendees, informative sessions and exhibits – a cacophony of thousands of voices all straining to be heard. So how do you […]

Thinking Beyond RSA to Create Your Own News Cycle

The RSA Conference has served as the preeminent cybersecurity event for nearly three decades, providing a platform for companies and professionals to elevate their brand before a captive audience. As RSA sets to return to an in-person (albeit, postponed) conference this June following last year’s virtual event, cybersecurity firms must hone their unique message in […]

Why isn’t the Media Covering my Company?

Because nobody likes you. Easy – you’re asking the wrong question. While there may be a variety of nuances as to why your company’s media relations program isn’t delivering the results you’re looking for, one core tenant to consider is that you probably have the wrong perspective. Instead of putting the onus on reporters and […]

Business and media relations

4 Creative Ways to Launch a Customer-Centric Media Strategy

The media landscape is constantly changing – it’s difficult to keep up with what reporters want and what they don’t. Let’s say you are a technology vendor … You’d like to have a strategic, glowing profile in a choice publication to capture the attention of potential partners, industry pundits and – of course – investors. […]