We recently shared that our team is taking a public stance on social causes that are important to us and made a commitment to actively support initiatives we’re passionate about. Now, we’re taking action by launching a new program to find organizations that are working on projects and causes that align with our values. W2 […]
Plan, Pivot, Repeat – That seems to be the mantra of 2020. The best laid plans fall victim to rapidly changing news cycles, physical disruptions, budget constraints and consumer interests. This year has been a rollercoaster for most businesses – and their marketing teams are no exception. How do you market and sell products and […]
On this week’s episode of Inside the Media Minds, our host Christine Blake spoke with Iain Thomson, US News Editor at The Register, a global enterprise technology news publication. Iain’s passion for journalism began early when he first shadowed a journalist at 11 years old. Since then, he has established an impressive background covering technology […]
Last week, Instagram announced Instagram Reels: a way for users to create short 15-second clips to share on their personal feed and to the Instagram Explore page. This new capability has strong similarities to TikTok, which creates looped videos up to 60 seconds long. TikTok has 500+ million monthly active users, but the app has […]
On this episode of Inside the Media Minds, our host, Christine Blake, spoke with Jill Aitoro, the new Editor in Chief of SC Media and Editorial Director of The CyberRisk Alliance. Jill dives into the details of her new roles at SC Media and The CyberRisk Alliance, and her goal to expand upon a 30-year-old brand to […]
The world is online now more than ever and marketers need to take advantage of the surge in online traffic, but there are a few things that need to be determined before jumping into a digital marketing campaign. In this blog, we explore the first four questions a marketer must ask themselves before starting a […]
On the latest episode of Inside the Media Minds, we spoke with Paul Gillin, Enterprise Editor at SiliconANGLE as well as author and independent Social Media Marketing Consultant. Paul has been in the enterprise technology space for more than 38 years and was one of the founding editors of Computerworld and TechTarget. In the 90’s […]
We received an inquiry from the Washington Business Journal last week to offer up a new name for the Washington Redskins. I penned this article with some editing help from my colleagues Dennis & Christy, and here’s the article on the WBJ: https://www.bizjournals.com/washington/news/2020/07/10/pr-advertising-experts-washington-nfl-team-name.html The full piece is as follows: In these times of nearly unprecedented […]
When it comes to paid online advertising, 72 percent of B2B marketers use paid social. Businesses looking to take a step further from organic social media to establish brand awareness, drive traffic to specific web pages or create a lead generation strategy, could all utilize paid social media. As your organization evaluates opportunities with paid social […]
This year, as we reflect on Pride Month, we’re reminded of the words of American activist Barbara Gittings, who once said, “Equality means more than passing laws. The struggle is really won in the hearts and minds of the community, where it really counts.” While we continue to see change that positively affects the LGBTQIA+ […]