Why We Can All Relate to the RSA Conference 2024 Theme

I’m more excited for this year’s RSA Conference than any before. Not because I’ll have my fair share of amazing Mexican food on Cinco de Mayo and our annual CYBERTACOS networking event on back-to-back days. But I’m extremely bullish about this year’s theme – ‘The Art of Possible.’ It hits the nail on the head […]

Inside the Media Minds podcast featured image

Inside the Media Mind of Matt Bracken, Managing Editor of FedScoop and CyberScoop

As the Managing Editor, Matt Bracken oversees the coverage of federal government technology policy and cybersecurity at FedScoop and CyberScoop. Matt and his team are dedicated to covering topics ranging from the AI Executive Order, federal modernization efforts, China’s emergence over Russia as the top cyber threat, and more.  Matt notes that cyber is touching […]

Inside the Media Minds podcast featured image

Inside the Media Mind of the T-Minus Space Daily Podcast’s Maria Varmazis

As host of N2K’s T-minus Space Daily podcast, Maria Varmazis focuses on providing space professionals with the daily need-to-know news, technology updates, financial deals and more, that help them do their jobs effectively. The podcast aims to be relevant to a diverse audience in or adjacent to the space industry, ranging from marketing personnel who […]

What AI-Generated Content Can – and Cannot – Do (for Now)

I realized that artificial intelligence (AI)-generated content had arrived five years ago, when a CBSSports.com bot started writing the same weekly fantasy football recap report that I had been writing for my league since 2008. True, the bot lacked an engaging voice or any semblance of a personality. It had no sense of humor, so […]

B2B Marketing Trends in 2024: Your Guide to Navigating the Future

New year, new trends! B2B marketing is buzzing with transformative trends and emerging strategies. This year promises a blend of technological innovation with the continued surge of generative AI, and a renewed focus on human-centric marketing and making authentic connections. Let’s deep dive into the trends that are on the rise, reshaping how businesses connect […]

Inside the Media Minds podcast featured image

Inside the Media Mind of Sara Friedman, Managing Editor at Inside Cybersecurity

As the Managing Editor of Inside Cybersecurity, Sara Friedman has dedicated herself to getting into the weeds of the latest cyber policies coming out of Washington, D.C. From the National Cyber Strategy to the Cybersecurity Maturity Model Certification (CMMC) program, Sara dives in head first to determine how these policies will impact the federal technology […]

Inside the Media Minds podcast featured image

Inside the Media Mind of Marianne McGee, Executive Editor, Healthcare InfoSecurity

As Executive Editor at HealthcareInfoSecurity, Marianne McGee focuses on health data, security and privacy issues that involve everything from federal regulations and medical device security, to patient safety issues and the impact of Artificial Intelligence (AI). This intersection between healthcare, data and security creates a fascinating – yet sometimes frustrating – field for Marianne to […]

marketing strategy framework

Creating a Strategic Marketing Plan

As corporate marketing and communications leaders begin their 2024 planning or look to reset their programs, it’s critical that they include a strategic marketing plan. This plan ensures that your initiatives align with corporate goals and, ultimately, deliver value to your company. In this blog, we walk through the steps to help you create a […]

Adding Your Voice to the AI Conversation

As if there was any doubt, 2023 will go down as the year Artificial Intelligence (AI) went mainstream. Virtually every consumer and every business is researching and discussing the opportunities and pitfalls. Ironically, we launched our first pure AI client about five years ago and worked with companies that were using AI and machine learning […]

AI communications

AI Will Expose Bad Public Relations

Previously, I explored the impact of AI on PR functions – where our firm is excited and where we are proceeding with caution. Beyond its usefulness as a tool, a larger conversation is brewing within the PR and marketing world: some fearing it has the potential to kill (or significantly transform) our jobs and others […]