When leveraged properly, social media can help your technology company create and grow relationships and communities, build brand awareness and establish industry authority. It also provides another avenue for interaction and collaboration with key audiences including customers, press, analysts, partners and industry influencers.

Welz & Weisel Communications, a leading tech PR agency sees social media as an integrated piece of a successful communications plan. However, we don’t execute technology social media campaigns for social media’s sake. We evaluate each technology clients’ communications goals and then leverage the appropriate tools to deliver the right message to the right people, so our client’s message gets heard, even in the most crowded markets.

Social Media Audit
Prior to any engagement, our team conducts a social media "audit" to identify key audiences, what they are talking about and who they are talking to. From there, we evaluate the best approach for our clients based on their communications needs and audiences and then we engage the appropriate social media tools and activities to deliver optimal results.

Blogs
Welz & Weisel Communications creates comprehensive blogging programs that build awareness for our clients and their technologies and engage influencers, customers and partners on the topics that matter most. From creating thought-provoking corporate blogs to tracking, linking and posting to relevant industry bloggers, we make sure our clients are recognized thought leaders in their markets. In addition, Welz & Weisel Communications maintains its own technology PR agency blog at TechConnections.  

Twitter
Twitter is so much more than a way to talk about what you are doing. Welz & Weisel Communications takes a strategic approach to Twitter, helping our clients cut through the clutter by tweeting, retweeting and linking to information that builds a following, extends their reach, adds value to the audience and drives company and product awareness. The Welz & Weisel Communications tech PR Twitter account can be found at: http://twitter.com/W2Comm.

PodCasts and Video
Welz & Weisel Communications works with clients to expand their communications channels by using video and podcasting as a way to extend their message to a broader audience. This medium provides a unique way for companies to educate and provide contrarian view points on the topics and issues that matter most to their company and industry.

Social Network Presence
Welz & Weisel Communications grows clients’ online presence by utilizing social networks such as Facebook and LinkedIn to extend their reach and increase interaction with key communities. We work with our clients to deliver the right message through these mediums in a way that builds and strengthens brand awareness as well as provides information on and ignites discussions around specific products, services, events and industry issues.  Click here to access the Welz & Weisel tech PR agency LinkedIn account.