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August 20, 2007

W2 Communications Expands Strategic Public Relations Team

Rapidly Growing Technology Focused PR Firm Adds Director and Account Executive

Fairfax, VA - August 20, 2007 - W2 Communications, a strategic public relations firm 100 percent focused on creating awareness and credibility campaigns for information technology companies, today announced the addition of Jennifer Aleknavage as director and Suzanne Linville as account executive. As a seasoned communications professional, Aleknavage will play an integral role in account management, strategic planning and business development. In her new role at W2 Communications, Linville is responsible for a wide variety of tasks ranging from media relations to strategic counsel while providing general account support.

Aleknavage will leverage her 13 years of experience in public relations, marketing and strategic planning, which spans business-to-business, business-to-government as well as business-to-consumer high-technology. Previously as a communications manager for LexisNexis, a leading provider of information services and solutions, Aleknavage led the internal and external communications strategies for the U.S. corporate markets, including support for global product launches. She created several successful public relations campaigns to garner regional and national media coverage and awards. Before LexisNexis, she was director of public relations for ISM, Inc., which specializes in customer relationship management consulting for Fortune 500 companies. In this role, she was responsible for managing the firm's PR efforts and ISM's Top 15 CRM Software Awards.

Linville is an accomplished public relations professional having worked with large, mid-size and small start-up companies in consumer, business-to-business and technology. Prior to joining W2 Communications, Linville worked with 104 West Partners, in Denver, CO, supporting small, start-up technology companies in the Denver and Seattle markets. Before 104 West, she was at Weber Shandwick Worldwide where she supported the Microsoft Mobile and Embedded Devices Group, Credit Suisse, Cyota (now part of RSA Security) and MRM Worldwide. In addition, Linville received the "Rookie of the Year" award while working at MWW Group for outstanding work achievement on clients including, and1-800-Flowers.

"W2 Communications is continuing to see extraordinary growth in 2007 and we are excited about these strategic additions to our team," said Evan Weisel, principal and co-founder of W2 Communications Communications. "With Jennifer and Suzanne on board, we can expand our list of clientele in the technology space and enhance our strategic communication offerings and continue to exceed our clients' expectations."

About W2 Communications
W2 Communications is focused on creating proactive, ongoing public relations campaigns that yield measurable results for clients in the business-to-business and business-to-government high-technology marketplaces. The firm helps launch, build and sustain PR programs for both privately-held and publicly-traded companies. The W2 Communications team is aggressive, strategic and proactive, ensuring its clients achieve business goals and capture market visibility and market share. For more information, visit or call 703-218-3555.